Google Enhances «Circle to Search» with Advanced AI-Powered Insights for Visual Searches

Google has introduced new updates to its «Circle to Search» feature, designed to enhance usability for Android users, businesses, and marketers. These improvements make the tool a more versatile option for exploring content directly from your device’s screen.

What Is Circle to Search?
This innovative feature allows users to highlight any element on their screen—whether by circling, scribbling, or tapping—and instantly retrieve relevant web search results without needing to leave the app they’re using.

Advanced AI-Powered Summaries for Visual Content
A key highlight of the latest update is the expansion of AI capabilities to better analyze visual inputs. The tool can now interpret and summarize a wider array of visual data. For instance, users can select a product, an advertisement, or a brand logo visible on their screen to receive an AI-driven overview of related information.

Streamlined Access to Useful Actions
Beyond visual insights, Circle to Search now simplifies navigation by recognizing actionable elements on your screen, such as phone numbers, URLs, and email addresses. This update enables users to quickly perform actions like visiting a website, making a call, or sending an email with a single tap.

With these enhancements, Google aims to make searching more intuitive, especially for those relying on visual and contextual clues in their daily digital interactions.