Google Rolls Out Major November 2024 Core Algorithm Update
Google has officially started deploying its November 2024 core update, which is expected to take roughly two weeks to fully roll out. This update, part of the company’s regular algorithm adjustments, may lead to noticeable changes in search rankings.
Details on the November 2024 Update
Core updates, such as this one, typically occur several times each year and often introduce broad, systemic changes to Google’s search algorithms. These updates aim to refine the quality and relevance of search results, which is why Google announces them in advance.
In a statement on LinkedIn, Google explained:
«The November 2024 core update continues our efforts to enhance the quality of search results by promoting genuinely useful content and reducing the visibility of material created solely to perform well in search rankings.»
This update follows the August 2024 core update and is expected to function in a similar way.
Google’s Announcement
Google shared news of the update via its Search Status Report, with plans to add it to the ranking release history page once the rollout is complete. The company emphasized that the update does not introduce significant new guidance for content creators.
“Today we released the November 2024 core update. We’ll update our ranking release history page as the rollout progresses and notify when it’s completed,” Google said.
What to Expect
Although Google had hinted weeks ago that another update was on the horizon, it specifically advised that websites negatively affected by the September 2023 helpful content update should not anticipate immediate recovery. The potential impact of the November update remains uncertain at this stage.
Steps to Take if Impacted
Google reiterated its longstanding advice for sites affected by core updates. Key points include:
- A drop in rankings does not necessarily indicate that something is wrong with your site.
- Google encourages content creators to focus on publishing helpful, high-quality, and people-centric content.
- Recovery may occur over time, often with subsequent core updates.
In previous guidance, Google has provided a list of questions to help site owners assess their content’s quality and relevance. For more tips, creators are advised to review Google’s help page on creating helpful content.
Historical Context
This update comes months after Google’s August 2024 core update. Earlier in the year, the March 2024 core update set a record as Google’s largest algorithm adjustment to date. That rollout began on March 5 and took 45 days to complete, concluding on April 19.
For more details about Google’s core updates, including how they affect search rankings, refer to the company’s official documentation.