LinkedIn Experiments with a Connections-Only Feed

LinkedIn is currently testing a new feature aimed at enhancing user engagement by allowing members to view a feed consisting exclusively of updates from their first-degree connections.

A More Personalized Content Experience

According to LinkedIn, the test introduces a new filtering option within the feed, offering users two choices: the default «All» tab, which remains the standard algorithm-driven feed, and a new «My Network» tab, which will display content exclusively from direct connections, as well as followed individuals and pages.

Similarities to Past Experiments

This initiative resembles LinkedIn’s previous «Discover» feed experiment from 2022, which also aimed to give users more control over their content experience. However, the current test is more limited, focusing solely on content from known connections rather than a broader range of recommendations.

Driving Engagement Through Familiar Content

LinkedIn’s internal studies suggest that users are most engaged when interacting with content shared by their peers. Members are statistically more likely to respond to updates from colleagues—both past and present—than to broader, algorithmically selected content. By providing a dedicated space for these updates, LinkedIn hopes to foster stronger engagement within users’ professional circles.

The Ongoing Role of Algorithmic Feeds

While many platforms prioritize algorithm-driven feeds to maximize interaction, LinkedIn’s approach allows for more user control. However, the «My Network» tab will not replace the algorithmic feed as the default but will require users to manually switch to it each time they open the app.

Additional Changes to Content Sorting

Alongside the new feed experiment, LinkedIn has also removed the «Sort» filter on desktop for some users. The company states that its content recommendations already factor in recency, making the sort function redundant. However, members in the UK, the European Economic Area (EEA), and the European Union (EU) will still retain access to this sorting option.

Future Prospects

LinkedIn plans to run this test over a five-week period to collect feedback before making any further decisions on its implementation. Depending on user response, this feature could become a permanent addition to the platform’s content experience.