Без рубрики

When it comes to SEO, keyword research is an important foundational step.

It’s easy enough to dismiss keyword research in favor of the more generalized “write great content” strategy.

The fallacy with this approach is that “great content” doesn’t differentiate between people at different stages of the buyer’s journey – keywords do.

You need to know what people search for and how they search.

For example, one of the initial stages in the buyer’s journey involves seeking information.

People type queries into a search engine that include phrases such as, “how to”, “ways to”, and “guide”.

The specific use of long-tail keywords changes the closer a person gets to buying (or converting).

For example, keywords that include “where to buy”, “discount”, and “sale” indicate a searcher who’s no longer in the consideration stage — they’re ready to buy now.

Since it comes from the world’s largest search engine, the Google Ads Keyword Planner tool tends to be the first one people think of for doing keyword research.

However, Google limits the amount of useful keyword data it gives away.

Furthermore, this keyword data is in many ways irrelevant for ranking in relevant organic search – it refers to paid ads data.

Luckily, there are several other great keyword research tools available on the market: some free, some paid.

This list represents some of the most unique keyword research tool alternatives you’ll find – ideal for when you’re in a rut or have a special circumstance that requires more than the most well-known options.

1. TagCrowd

TagCrowd - keyword research tool screenshot

An important part of doing proper keyword research involves analyzing your competitors’ content.

While there are tools like SEMrush and Ahrefs that make this process easy, these popular options come with a hefty price tag for even the lowest cost plans: roughly $100/month.

Not everyone – especially those whose primary job doesn’t revolve around SEO – can justify this expense.

If you’re not already using any of these tools and are looking for a free alternative, consider TagCrowd.

The premise behind TagCrowd is simple: it allows you to visualize word frequency by creating word/text/tag clouds.

Being able to see a competitor’s most frequent keywords for a given page can help you understand their keyword strategy — no expensive tools required.

TagCrowd is fairly straightforward to use. There are multiple ways to add and analyze content: upload a file, paste the webpage URL, or paste the page text.

2. Keywords Everywhere

keywords everywhere - keyword research tool screenshot

Keywords Everywhere is a free browser add-on for Chrome and Firefox that collates data from over 15 of the most popular keyword tools, including Ubersuggest, Answer the Public, Google Search, Google Analytics, and Search Console (among others).

When you enter a search query into Google, Keywords Everywhere shows you some basic but useful information, including Google keyword search volume and cost per click data.

Although Keywords Everywhere collates data from multiple sources, they make it easy for you to get the data you want. Download data in PDF, Excel, or CSV file format.

Keywords Everywhere is brought to you by the same team behind Keyword Keg.

3. Merchant Words

Merchant Words - keyword research tool screenshot

If you own an Amazon store, Merchant Words is the perfect keyword research tool for you.

Merchant Words collects data from over 1 billion actual Amazon searches around the world. All of their keyword data comes directly from shopper searches in the Amazon search bar.

28 Experts on the Top 2019 PPC Trends You Need to Know [Ebook]
Learn the top 2019 PPC trends you need to know according to 28 of the smartest industry practitioners. Get your free ebook now!

It calculates volume using their proprietary algorithm that takes into account site-wide Amazon traffic, search ranking, and current and historical search trends.

You can test out Merchant Words for free with a limited amount of keywords.

The paid version starts at $30/month (for U.S. data only) and is $60/month if you cater to a global audience. The pricing includes unlimited searches and CSV downloads, as well as 24/7 customer service support.

4. PinterestKeywordTool

Pinterest Keyword Tool - keyword research tool screenshot

The world is still anxiously waiting for a specialized LinkedIn keyword tool. In the meantime, there’s a keyword research solution for another popular social media platform: Pinterest.

At first glance, it looks kind of spammy. And to be fair, PinterestKeywordTool doesn’t provide a lot of useful keyword data — especially in terms of search volume or ranking difficulty.

What it can tell you is if a keyword is popular on Pinterest and if there are any other keywords that you should consider on the long-tail of your seed keyword.

5. Keyword.Guru

Keyword Guru - keyword research tool screenshot

Keyword.Guru collates results from top search engines (Google, Yahoo, Bing) and ecommerce sites (Amazon, eBay).

Once you start typing, it delivers results based on what people are searching for in real-time.

Keyword.Guru does not display information regarding keyword search volume, but it does show you the most common searches for a seed keyword.

Using these real search results, you can infer which keyword phrases are most often used.

6. Keyword Shitter

Keyword Shitter - keyword research tool screenshot

It does not take a genius to figure out what Keyword Shitter does: it spews out keywords like no tomorrow!

According to an article on Ahrefs, the writer left this keyword tool running for 30 minutes and it was able to generate over 20,000 keywords (and counting)!

The program works by mining Google Autocomplete for queries.

Realistically, if you don’t want that many keyword suggestions, you can narrow down the results by adding positive and/or negative filters.

Final Thoughts: 6 Unique & Free Keyword Research Tools You Didn’t Know You Needed

Keyword research is an important component of any good SEO strategy.

If ever, it no longer makes sense to rely solely on data gleaned from the Google Ads Keyword Planner tool.

The good news?

There are plenty of paid and free keyword research tools to choose from.

While popular paid keyword research tools provide the most data (with the easiest route to uncovering it), free keyword research tools can still be quite insightful — without the hefty price tag.

02.11.2018
keyword-research-tools-1-760x400

6 Unique & Free Keyword Research Tools You Didn’t Know You Needed

When it comes to SEO, keyword research is an important foundational step. It’s easy enough to dismiss keyword research in favor of the more generalized “write great content” […]
24.10.2018
shutterstock_301457843-760x400 (1)

Google Search Console is Sending Warnings About Slow-Loading Pages

Google is sending warnings to webmasters via Search Console, notifying them of slow-loading pages. What makes these new warnings particularly interesting is they reference measurement data […]
15.10.2018
The-Great-Google-SEO-Communications-Conundrum-760x400

The Great Google/SEO Communications Conundrum

Google is certainly good at throwing wrenches into SEO processes. Google likes to channel their inner coach from the movie “Dodgeball”. “If you can dodge a […]
08.10.2018
web-traffic-760x400

6 Reasons Why Website Traffic is Down

There are times when web traffic changes. Sometimes for the best. Sometimes for the not so best. It’s not difficult to diagnose why traffic changes. Here […]
16.09.2018
10-Tools-You-Can-Use-for-SEO-Competitive-Analysis-760x400

Do you know what your SEO competitors are doing, how they rank in Google, and how much  traffic they get?

Knowing this information can be the difference between future SEO success or failure. That’s why a competitive analysis is an essential step when developing your SEO […]
05.09.2018
asia_millennials_young-students_collaboration_devops_stem_unsplash_akson-100763445-large

MICROSOFT AZURE DEVOPS SERVICES PUTS DEVOPS IN THE CLOUD

Microsoft has launched its Azure Devops platform, featuring a set of cloud-hosted services including CI/CD, testing, and kanban project boards. It is free for open source projects and […]
22.08.2018
50-types-of-links-and-how-to-get-them-hero-image-760x400

50 Types of Links You Want & How to Build Them

Over the years, link building strategies have evolved and matured. Long gone are the days of link farms and link exchanges. Today, link building is about earning links through outreach […]
10.08.2018
security-malware-adobe_searchsitetablet_520X173

Brace for more Triton-like attacks, researchers warn

Fortunately, the Tricon system detected an anomaly and behaved as it was supposed to by taking the plant to a safe state via a shutdown, but Nozomi […]
02.08.2018
personalized-search-lead-760x400

5 Ways to Optimize for Personalized Search

Everyone is different. So why should Google’s search results be the same for every individual? That, in a nutshell, is the idea behind search personalization. It […]
20.07.2018
hybrid_cloud-100584025-large

How User Behavior In Search Works: Everything You Need to Know

In this age of search, it’s not enough to know what ranking signals may-or-may-not be at play.You also need to understand the environment in which those […]