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As a startup, you need your target consumers to find your business online. One of the main ways that will happen is through search engines. Unless your […]

Google makes several updates to its search engine ranking algorithm every day. Some of Google’s updates come and go, without any real notice. Other updates go live, only to be […]

Google Ads is now giving advertisers the option to pay for conversions when using display campaigns. Paying for conversions, rather than clicks, means advertisers only pay […]

Google has formed a new global strategic partnership with The Walt Disney Company, which will allow Google to serve ads across Disney properties. Disney will bring its entire […]

018 was another huge year in the world of PPC marketing. We saw massive changes at Google, such as AdWords being rebranded as Google Ads; the new […]

When it comes to SEO, keyword research is an important foundational step. It’s easy enough to dismiss keyword research in favor of the more generalized “write great content” […]

Google is sending warnings to webmasters via Search Console, notifying them of slow-loading pages. What makes these new warnings particularly interesting is they reference measurement data […]

Google is certainly good at throwing wrenches into SEO processes. Google likes to channel their inner coach from the movie “Dodgeball”. “If you can dodge a […]

There are times when web traffic changes. Sometimes for the best. Sometimes for the not so best. It’s not difficult to diagnose why traffic changes. Here […]