Сompany news

11.05.2018
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Google Update Florida – Why it Still Matters Today

In the early 2000’s, when Google announced an update, it usually meant a significant change in the search results. Google Update Florida in 2004 was a giant step […]
03.05.2018
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How to Maximize Your Reach Using Google’s Knowledge Graph

Few changes in search have had as big an impact as Google’s introduction of the Knowledge Graph in 2012. The Knowledge Graph is just one of the ways […]
26.04.2018
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Mobile Optimization: 12 Best Practices for the Mobile-First Era

Google’s mobile-first index is here. Now, more than ever, it’s essential to make sure that your development process includes best practices and techniques toward achieving an effective […]
18.04.2018
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Google Black Hat Sitemap Bug: What It Means for XML Sitemaps

A few months back I discovered a shocking bug in how Google handles XML sitemaps, which enabled brand new sites to rank for competitive shopping terms […]
12.04.2018
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Your Site Didn’t Get Penalized, Your Content Got Devalued

The easiest thing to do when traffic falls from SEO is blame a penalty, a bad link builder, or your tech team. But playing the blame […]
05.04.2018
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SEO for Rich Results: How to Find & Fix Structured Data Errors

Using structured data on your website is an essential part of SEO. At its most basic, structured data helps engines understand your content better (a must as semantic web […]
28.03.2018
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5 Cost-Saving Tips for International SEO

Building and running a well-oiled website doesn’t come cheap. Having multiple global websites could cost you loads of $$$. How can you possibly manage and optimize […]
21.03.2018
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How Search Engines Crawl & Index: Everything You Need to Know

Optimizing websites without first understanding how search engines function is akin to publishing your great novel without first learning how to write. Certainly a thousand monkeys […]
12.03.2018
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AI, Content & Search: 5 Macro Market Trends for Micro Marketing

We work in probably the most dynamic and fast-paced marketing discipline in the world. When we take time to step back and look at some of […]
06.03.2018
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Clues in Google’s Mobile SERPs Test

A few weeks ago I noticed a search results test. Tests can reveal the direction Google aspires to take in a mobile first world. It’s likely […]