Сompany news

28.02.2018
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7 Insights You Can Unlock From Every Relevant SERP

Search engine results pages, or SERPs, are an always evolving user experience. The SERPs have changed dramatically since the early days of search. Although many of […]
23.02.2018
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How Search Engines Use Machine Learning: 9 Things We Know for Sure

When we first started hearing about machine learning in the early 2010s, it seemed scary at first. But once it was explained to us (and we realized how […]
15.02.2018
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5 Dumb SEO Mistakes That Smart People Make

We All Start at Zero Why are there so many mistakes? For starters, there is a monumental amount of disinformation about SEO available online. In fact, when I […]
07.02.2018
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What’s the SEO Value of a Nofollow Link?

If not for SEO professionals, who would get a handle on how links help navigate the vastness of the internet, enabling new models of social and […]
31.01.2018
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3 Stupid Easy Ways to Drive Conversions

I never realized it back then, but growing up in church, I learned an important marketing lesson: You have not because you ask not. That’s a […]
25.01.2018
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The State of Search Engine Marketing in China

Back in 2004, when I started taking the best practices in search from the U.S. and implementing them in China, Baidu was only a few years old. There was no […]
19.01.2018
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8 Data-Driven Tips for Achieving E-Commerce Success

Running an e-commerce business is not an easy task. Ensuring its success is even more difficult. In the highly competitive world of digital marketing, companies have […]
11.01.2018
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Google Voice Search Summary Algo

Google Assistant and voice search, is increasingly gaining prominence. Voice search will be in your car, in your home and even on your Apple device. Search […]
04.01.2018
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9 Bad SEO Tactics You Should Forget in 2018

s we enter 2018, it’s time to say goodbye to some old SEO habits. These are SEO tactics that just plain don’t work, or even worse, […]
26.12.2017
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20 Years of SEO: A Brief History of Search Engine Optimization

Search engine optimization (SEO) very much revolves around Google today. However, the practice we now know as SEO actually pre-dates the world’s most popular search engine […]